A call for those who are Obsessed with the Outdoors
First Ascent is a business passionate about equipping customers of all kinds with the best in performance tested gear and apparel for outdoor adventures. After all, we've been doing it for more than 30 years.
If you're an avid outdoorsman, or woman, you thrive on stepping outside and challenging your way of thinking - you might be exactly what we're looking for.
How We Think
Creating and designing products that allow our customers to embrace the outdoors is what fuels us on the daily. We're a driven, dynamic and obsessively curios bunch of explorers, who thrive on providing our customers with world-class products.
Challenges energize us. If there's room for improvement, we'll be the first ones to put up our hand and say 'how can we solve this to benefit our customers'. It's this unwavering passion that sets us apart from the rest. We work hard, so we can play even harder.
A Day In The Office
"I walk into the office every day and am surrounded by peers who demand of me to be better, to think better and to do better. It makes waking up for work a breeze, as I know I am surrounded and supported by people who share my values in terms of the outdoors."
- Lauren, First Ascent Designer
"It's a privilege to work with such a committed and loyal bunch of employees. Their energy, enthusiasm and willingness to continuously improve is what sets First Ascent apart from the rest."
- Riaan, First Ascent General Manager
Join The Team
Browse below for our latest vacancies and become part of the First Ascent team.
SEO & Paid Media Specialist - Performance Brands
Performance Brands is looking for a highly motivated SEO & Paid Media Specialist who is passionate about all things content and paid media to join the Digital Department at our Head Office in Cape Town.
Reporting to the E-Commerce Manager, this role is a fantastic opportunity to grow your career in the B2C and B2B e-commerce environment while working on South Africa’s leading outdoor, active and sports brands.
You must have an appetite for staying on top of the latest tech and digital systems trends and be eager to learn in a fast-paced environment. A positive attitude, passion for optimisation and excellent communication skills are a must with the ability to work well under pressure.
Job Description
As a person that is well versed in paid media and SEO, and has a passion for all things digital, you will be responsible for executing the Paid Social and SEO/SEM strategy for the various Performance Brands e-commerce stores.
Responsibilities
- Management of SEO, Google Ads and Meta Ads accounts
- Implementation of SEO, PPC strategies according to product, category and campaign objectives
- Conduct thorough keyword research and analysis
- Optimise website content, including meta tags, headings, and image alt text, to improve search engine visibility and
- Implement best practices for on-page SEO, and develop and execute strategies for acquiring high-quality backlinks from authoritative websites to improve domain authority and search
- Collaborate with content creators to develop SEO-friendly content strategies aligned with target keywords and user
- Collaborate with content creators to develop SEO-friendly content strategies aligned with target keywords and user
- Monitor paid media budgets, allocate funds effectively, and adjust bidding strategies to meet campaign objectives and
- Analyse campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and provide actionable insights for
- Preparing detailed analytics reports and providing feedback on the success or failures of strategies, and ideas of where to optimise further
What you will need to succeed?
- Minimum 2 years’ experience in a retail e-commerce business or digital marketing agency in a Paid Social and SEM role
- Relevant academic background in digital marketing and Google certifications, or related programs
- Proven track record of successful Paid Social & Google Campaigns
- Adept at managing multiple brands channels across multiple categories
- Skilled in E-Commerce platforms such as Magento, Shopify, BigCommerce etc
- Skilled in Google Ads, Meta Business Manager, Google Analytics, SEMRush and other SEM tools
- Skilled in SEO/SEM research, strategy development and implementation
- Excellent reporting, copywriting and communications skills
- Detail focused, strong problem-solving, analytical and trouble-shooting skills
- Well organised with the ability to multitask in a fast-paced environment
Performance Brands, a division of the Holdsport Group, is committed to the principles of the Employment Equity Act, and to achieving an equitably representative and diverse workforce.
Closing date for applications: Tuesday, 31 December 2024.
If your application has not been responded to by the 7 January 2025, please accept that it has been unsuccessful.