Every item of First Ascent gear is made by outdoor fanatics for real people who do real outdoor pursuits. In fact, this is so ingrained in our ethos that we couldn’t imagine a team that isn’t as obsessed with every aspect of the outdoors as we are.
Our message and who we are
Every item of First Ascent gear is made by outdoor fanatics for real people who do real outdoor pursuits. In fact, this is so ingrained in our ethos that we couldn’t imagine a team that isn’t as obsessed with every aspect of the outdoors as we are.
Origins
First Ascent was started in a garage in 1989 manufacturing down sleeping bags and parkas. In the early 2000s, we expanded into activewear and cycling gear.
First Ascent was started in a garage in 1989 manufacturing down sleeping bags and parkas. In the early 2000s, we expanded into activewear and cycling gear.
We pride ourselves on the extensive testing and research of all of our products and their specific end-use performance features - often personally tested by ourselves and our athletes - which is done to ensure every product we make can handle all environments and conditions that the outdoors present.
We pride ourselves on the extensive testing and research of all of our products and their specific end-use performance features - often personally tested by ourselves and our athletes - which is done to ensure every product we make can handle all environments and conditions that the outdoors present.
We know our stuff - from the best spots, how to choose and care for your gear, and what to pack for your next pursuit.We know our stuff - from the best spots, how to choose and care for your gear, and what to pack for your next pursuit.your gear, and what to pack for your next pursuit.
All of our products are designed in Cape Town with careful thought and process given to the research and development of each product. We manufacture our apparel and gear using a perfect blend of technology, cutting-edge materials, manufacturing techniques, and performance-tested designs.
Where it’s made
All of our products are designed in Cape Town with careful thought and process given to the research and development of each product. We manufacture our apparel and gear using a perfect blend of technology, cutting-edge materials, manufacturing techniques, and performance-tested designs.
